To get featured in google news, the main idea is to drive more traffic to your site.  Here you have to submit your site first to get featured with them.  You need URL’s content, html articles, no pdfs, no audio files.

It’s recommended to greate a google news site map.  Use the Yoast plugin to make it easier.  It’s about writing stuff that is really broad in scope.  Such as doing  and article about Google itself.  This covers a large ground and thus traffic will be large.  Use CrazyEgg, which will help you increase your conversion rate.  It has heat maps, to show you where people are clicking, their mouse movements, and other cool stuff.  Here you can then make changes and do AB tests to make your site and article better all around.

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