KEY QUESTIONS TO ASK YOURSELF

My Customer Is…

1. On a scale of 1 to 10, 1 being a mystery and 10 being your best friend, how intimately do you know your customer?

2. What is the age of your “hyperactive” buyer?

3. What is your “hyperactive” gender skew?

4. What are your target client’s top 5 pain points?

5. What is their WHY?

6. What are 5 life goals or outcomes that they desire?

7. Who are their enemies? (Now, in the past, and in the future.)

8. Who are their heroes? (Now, in the past, and in the future.)

9. What is their axiom profile?

10. What are your target clients’ favorite movies?

11. What is their favorite music? List by artist if possible.

12. What are their interests?

13. What are their regrets in life?

14. What are their biggest REAL fears?

15. Who or what is their life nag?

16. Who or what drives their guilt?

17. What does your product REALLY solve?

18. What visual symbols or metaphors best represent you and/or your business?

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