Are you struggling to get foot traffic into your store?

If so, you’re not alone. Many brick-and-mortar stores are struggling to get foot traffic, as more and more people are starting to shop online.

While it’s frustrating at times, there are plenty of customers who still value shopping in-person, you have to get creative and let them know that your store is open for business.

Keep reading to learn about some innovative ways to increase foot traffic and get more business.

Seven Easy Ways To Drive More Foot Traffic Into Your Store

Bringing in foot traffic isn’t as difficult as you might think, and you don’t need a massive marketing budget. All it takes is a little creativity.

If you’re not sure how to get started, here are seven helpful tips that will help you drive more foot traffic into your store:

1. Spruce Up Your Entrance

You want your store to put it’s the best foot forward, so invest in some beautiful decor.

Try redesigning your sign or putting some eye-catching decor around your entrance,  such as flags or balloons. This decor will draw people in from the street and let them know that you’re there.

2. Announce That You’re Open

This one might seem obvious, but stores sometimes look closed, which can deter new customers. Make sure you have a large open sign in your window and display your operating hours. That way, customers who find you when you are closed know exactly when to come back.

3. Advertise Sales

Everyone loves to take advantage of a sale, so make sure the public knows when you’re having one. Place large sale signs in your window, and you’ll have tons of new customers in no time.

4. Create an Attractive Window Display

You’re proud of the product you sell, so why not show it off in a window display? Windows give you a great chance to lure in buyers. For example, if you own a clothing store, style your newest arrivals in the window. People are more likely to buy something if they see it styled in a cute outfit.

5. Offer a Gift With Purchase

Offering a small gift with a purchase is another easy way to entice buyers and get more people into your store. Make sure you properly advertise the gift in your store windows, so people know you’re running a promotion like this.

6. Teach a Class

People love to learn new things, so try offering a class inside your store as a way to market your products but also give back to the community. For example, a jewelry store could offer a jewelry making class, or a clothing store could offer a workshop on styling.

7. Host an Event

Events are another great way to drive people into the store. For some quick ideas, you could host an opening event or an anniversary party. Offer free food, drinks and live music in your store and give the public the chance to browse casually.

Learn More About Marketing Your Small Business

Bringing in new foot traffic is just one piece in your overall small business marketing strategy. To learn more about marketing and how to attract new customers, be sure to check out the rest of our industry news section for more helpful advice.

You should also consider becoming an official NGJF member. As a member, you’ll have access to exclusive resources that will help your store succeed.